Our Brand
The Brand
The brand Camú-Camú was born in order to embody the kids and teens fashion.
This name came from the idea of searching a strong Brazilian identity brand. A name to express exactly what it represents: bliss, strength, originality, irreverence, ludic and enchantment.
Through researches related to all these characteristics, we came across a Brazilian fruit called camu camu.
This fruit is native of floodplain riverine areas in Westem Amazonia. Besides being shrubby, it can reach up to 4 meters high white flowers and dark red fruit, which resembles a jaboticaba tree.
Camu camu is a fruit which contains the highest concentration of vitamin C, around 23 times as much as an acerola, and 100 times as much as lemon. If compared to an orange, it contains 10 times more iron and 50% more phosphorus.
Due to this cute name, we made it our brand: Camú-Camú.
The History
On a hot summer day in 1974, Maria Antônia Scudeler, a skilled housewife at sewing, decided to make her daughter a fancy white and pink checked dress.
It was such a success that Maria Antônia notices a great opportunity to improve the family’s budget by doing what she liked the most – to create kid’s models and to sew.
Confecções Scudeler and Camú-Camú brand were founded 35 years ago in Cerquilho with love and determination by this entrepreneur called Antônia. It is focused on both kids and teens segments, which consist of babies (sizes varying from small to large) and kids lines (fron 2T to 16), always seeking the differential of producing with extreme excellence, making use of highlight the real sense of being a child: happiness, spontaneity, movement freedom for all kinds of the fashionists – mothers and kids.
Nowadays, we attend all over Brazil, having around 800 different clients per collection, which consist of kids multi brand storekeepers. Besides that, we set up our own store situated in Moema district in São Paulo.